Press kit

Why are we still using duvet covers?

Meet Plumelle: a premium duvet without a separate cover, designed to be washed as one piece at 60°C.

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A different way to make the bed

Some routines have never really been questioned. For decades, making the bed has worked the same way: remove the duvet cover, wash it, dry it and wrestle it back onto the duvet. Corners don’t quite line up. Duvets shift inside their covers. And the duvet itself rarely gets washed.

Plumelle combines duvet and cover in one washable design. The entire duvet goes into the washing machine at 60°C. No separate cover. No wrestling with corners. Just a freshly washed duvet, back on the bed.

Translation missing: en.Plumelle washable duvet in Warm Grey with a man relaxing in bed, seamless one-piece cotton duvet with built-in cover in a bright minimalist bedroom

It started with a simple question

Why is beautiful bedding still so impractical in everyday life? Founder Rober Kaizer saw the same contradiction again and again: bedrooms are designed to feel calm, comfortable and beautiful, yet taking care of the bed can still feel unnecessarily complicated.

From that idea, Plumelle was born: a premium duvet without a separate cover, designed to combine comfort, thoughtful design and effortless care.

We asked ourselves why a duvet needs a separate cover in the first place. It’s a routine that has barely been questioned for generations. That’s exactly where we wanted to start.

Rober Kaizer, Founder of Plumelle

Everything you need to tell the Plumelle story

Press releases, brand information and logos are ready to download.

Press releaseThe latest Plumelle press release, ready for editorial use.Download PDF PressemitteilungThe latest Plumelle press release in German.Download PDF Brand storyThe Plumelle story in a short document for editorial use.Download PDF Brandbook (English)Brand information, materials and visual guidance.Download PDF Brandbook (German)Brand information and visual guidance in German.Download PDF Plumelle logoPrimary logo as SVG.Download SVG Plumelle logo (reversed)Logo for dark backgrounds, SVG.Download SVG

Plumelle in pictures

High-resolution imagery available for editorial use. Click an image to open the full file.

Chalk in bed Chalk hand logo Chalk making bed Chalk making bed landscape Sand smile Sand sleep Sand pillow and duvet Sage smile Sage jump Sage fabric Charcoal making bed Charcoal sleep Charcoal pillow Warm grey in bed Warm grey duvet on bed

See Plumelle in action

These short films show the Plumelle duvet as it is meant to be seen: the colour, the percale cotton, and how it sits on a made bed. Use them to get a feel for the product, or as ready-to-use footage for editorial and social coverage. Sage and Sand are shown here; the same design is available in every Plumelle colour.

USP Sage
USP Sand

Press contact

For journalists, editors and media requests, email info@plumelle.com.

Are you a content creator or influencer? For collaboration requests, please reach out to collab@plumelle.com.